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Selling is one of the most personal
aspects of any business that has products or services to offer the
public. Personality plays an important role. Some people are "born"
salespersons and are successful on the strength of their own
charismatic appeal. Other people, perhaps more experience and
knowledgeable, have to struggle to make sales because they are less
affable and congenial than some of their colleagues. One area of letter
writing in which you can improve your relationship with prospective
customers and clients relates to personal letters and notes you may
send in casual way.
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Enclosing Newspaper Clipping
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Selling a service - marketing
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Responding to
request for information
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Turning down
prospective business
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Offering special
services and discounts
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Selling a development
community
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Soliciting
new customers - interior decorating
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Soliciting new
customers - lending library
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Soliciting new
customers - insurance
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Letter to
purchasers of similar products
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Wooing
competitor's customer - special offer
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Offering local business employee discounts - stationery
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Announcing new line of
products
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To a satisfied
customer - home furnishing
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Thank you note to new customer - homebuilding products
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Thank you for
referral - veterinarian
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Free
service call
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Repair problem -
offering discount
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Stimulating sales with a giveaway - food products
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Special offer to
qualify customers
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Announcing a change of
address
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Promoting
consulting service - a seasonal message
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Selling a service to
marketing
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Selling a service -
collection agency
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Transmittal letter - catalog
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Sofa-cum double bed
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Sales appeal to economy
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Sales
appeal to sympathy
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Sales appeal to comfort
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Sales appeal to health
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Offer to a newly
established trader
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Offer to new home owners
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Offer of a demonstration
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