Sales Letter Adding A “Bigwig” To A Prospect Tour

Dear Sir,

Everyone here at [company] is pleased that you are coming to tour our site. In
fact, our president/CEO, [name], was so pleased to hear you would be visiting
that he has said he’ll personally lead your tour.

It’ll be my pleasure to introduce you to [him/her] personally. As we have
already discussed, please come to [place] at [time and date]. We’ll go from
there.

If you have any questions before then, please don’t hesitate to call me.
[president’s last name] and I are looking forward to showing you our quality
assurance efforts.

Sincerely,


More sales letters