Below is sample sales letter wooing competitor’s customers :

Your Name
Company Name
Street Address
City, ST ZIP Code
Date

Recipient Name
Title
Organization Name
Street Address
City, ST ZIP Code

Dear Recipient Name:

You may be perfectly happy with the performance of the cleaning and polishing products you have been purchasing and using in your home for many years. Brand loyalty is important to most of us, and I always have a feeling of guilt when I suggest that someone abandon an old “friend” and switch to a competitor.

But the time has come when I just have to tell people about Sparkle Cleaning and Polishing Aids. When our store manager was approached by the company’s representative, he could not believe the claims that the man made. But we tested each and every one of the products in the line and were nothing short of amazed. For the first time in 15 years, I made a major brand switch on our own shelves. We invite you to stop by and see for yourselves how well these products work.

And they all have a “no questions, money-back” warranty.

Sincerely,

Your Name

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