Selling is one of the most personal aspects of any business that has products or services to offer the public. Personality plays an important role. Some people are “born” salespersons and are successful on the strength of their own charismatic appeal. Other people, perhaps more experience and knowledgeable, have to struggle to make sales because they are less affable and congenial than some of their colleagues. One area of letter writing in which you can improve your relationship with prospective customers and clients relates to personal letters and notes you may send in casual way.
- Enclosing Newspaper Clipping
- Selling a service – marketing
- Responding to request for information
- Turning down prospective business
- Offering special services and discounts
- Selling a development community
- Soliciting new customers – interior decorating
- Soliciting new customers – lending library
- Soliciting new customers – insurance
- Letter to purchasers of similar products
- Wooing competitor’s customer – special offer
- Offering local business employee discounts – stationery
- Announcing new line of products
- To a satisfied customer – home furnishing
- Thank you note to new customer – home building products
- Thank you for referral – veterinarian
- Free service call
- Repair problem – offering discount
- Stimulating sales with a giveaway – food products
- Special offer to qualify customers
- Announcing a change of address
- Promoting consulting service – a seasonal message
- Selling a service to marketing
- Selling a service – collection agency
- Transmittal letter – catalog
- Sofa-cum double bed
- Sales appeal to economy
- Sales appeal to sympathy
- Sales appeal to comfort
- Sales appeal to health
- Offer to a newly established trader
- Offer to new home owners
- Offer of a demonstration
- Sample sales letter accompanying a catalogue
- Sales letter accompanying a renewal notice
- Sales letter adding a bigwig to a prospect tour
- Sales letter announcing a sales contest
- Announcing a change in sales policy
- Announcing an ad campaign to sales staff
- Announcing a new catalogue
- Announcing new products with rush delivery for the price of regular
- Announcing a price decrease
- Announcing a price increase
- Approaching new contact at current client company
- Approaching new management after old management rejection
- Asking for a testimonial letter
- Avoiding a business sales pitch
- Closing to overcome business is bad now objection
- Closing to overcome customers don’t ask for your product objection
- Closing to overcome high price objection