This is the sample letter drafting about offering the enclosing newspaper clipping.
Dear Mr. Albert,
Since you and I have discussed the subject, I knew you’d be interested in the enclosed clipping from yesterday’s Eagle about the savings that can be affected through the gas company’s Off-Peak Energy Plan. We can install a water heater that is approved under this plan and that we guarantee will save you at least 20% a month in water-heating bills.
At that rate, you would end up with a brand-new, large-capacity until that would literally pay itself in ten months.
The article tells very clearly why this is so. I’d be happy to answer any questions you have. Just call me whenever convenient.