Selling A Service To Marketing
Dear Mr. Gary,
You know the old saying that “one picture is worth a thousand words.” But sometimes ten words have more impact than one thousand pictures. How would these words grab you?
“You have just won the $50,000 jackpot!”
“You are slated for an IRS tax review Monday.”
“Your biopsy shows no sign of cancer.”
“Received your proposal. Sure I’ll marry you.”
I have composed a ten-word sentence that could bring your firm a major contract from at least half of the prospects to whom you send this message.
Would you like to see it?