What’s wrong with this communication?
Quite a few things.
- It’s sent at the wrong season of the year.
- The message doesn’t make sense.
- Right now, a robin would be more appropriate than a turkey
- It ignores Memorial Day
But there is one thing right about it. The card reminds you that you can’t communicate effectively without keeping in mind your recipient’s calendar, schedules, and interests. You’ll just be out of step.
Which is one way of suggesting that you call our firm, Excel Trading Co., to help you plan ahead so that your promotional efforts pay off at the right time to the right people in the right place.
And a joyful New Year too!