Sales Letter Appeal To Sympathy

Below is sample sales letter appeal to sympathy :

Your Name
Company Name
Street Address
City, ST ZIP Code

Recipient Name
Organization Name
Street Address
City, ST ZIP Code

Dear Recipient Name:

You can walk about the house, at work, in the streets, in the country. You take this ability for granted, yet it is denied to thousands of others – those who are born crippled, crippled in childhood by accident or illness.

It is estimated that every 5 minutes in Britain a deformed child is born or a child is crippled by accident or illness. This means that every day there could be 287 more crippled children.

Does this not strike you as unfair? Most of what is unfair in life is something we can do little about but here is one very important inequality which everyone can help with. The enclosed leaflet explains how you can help. Please read it carefully while remembering again just how lucky you are.


Your Name

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