Sales Letter Sample For New Product

Below is sample sales letter sample for new product :

 

Sales Letter Sample 1 :

Your Name
Company Name
Street Address
City, ST ZIP Code
Date

Recipient Name
Title
Organization Name
Street Address
City, ST ZIP Code

Dear Recipient Name:

Customers like you have certainly helped us to establish our business throughout the Springfield area, and we hope to continue giving you the kind of service that keeps your water purification at a top level. We have had so many favorable comments, in fact, that we recently made the decision to offer air filters as well as water filters in our product lines.

After considerable investigation, research, and testing, we elected to represent the High Star Manufacturing Group, whose products have received top ratings in objective consumer tests. We’d like an opportunity to demonstrate the many ways in which the H/S line could improve the quality of the air you breathe in your offices, reduce production problems caused by undesirable particulars, and actually extend the life of plant equipment and machinery.

Please take 5 minutes to glance through the enclosed product leaflet. I’ll give your secretary a ring next week to see when it might be convenient for you to see me.

Sincerely,

Your Name

 


Sales Letter Sample 2  (The Bad News And The Good News Approach):

Your Name
Company Name
Street Address
City, ST ZIP Code
Date

Recipient Name
Title
Organization Name
Street Address
City, ST ZIP Code

Dear Recipient Name:

I’ve got some good news and some bad news for you. The bad news is you probably paid too much for your last photocopier.

The good news is that it never has to happen again. In a recent survey, we found that our copiers are consistently priced lower than our competition. So why are you paying too much for the features you want most, such as networking, color reproduction, and auto-collating?

The next time you need a photocopier, stay on budget: remember the good news, and look to us for your needs.

Sincerely,

Your Name


Sales Letter Sample 3  (We proudly announce the birth of a bouncing new baby—our new
lawn-care utility trailer.):

Your Name
Company Name
Street Address
City, ST ZIP Code
Date

Recipient Name
Title
Organization Name
Street Address
City, ST ZIP Code

Dear Recipient Name:

It’ll grow on you!

It took us a while, but our new lawn-care utility trailer was designed, refined, manufactured, and safely delivered. It’s our best design yet—with all the features our customers told us they wanted.

Our new trailer has a perfect lineage. It is born from the latest technology, and married to an innovative design. Together, we created a utility trailer that brings a new generation into the world of lawn-care specialists.

Come see our proud new addition today, or call me at (800) 555-5555, and I’ll bring our new baby to you, so you can see all the features of our newest creation. And it’s guaranteed not to eat you out of house and home.

Sincerely,

Your Name


 

Sales Letter Sample 4  (new office furniture) :

 

Your Name
Company Name
Street Address
City, ST ZIP Code
Date

Recipient Name
Title
Organization Name
Street Address
City, ST ZIP Code

Dear Recipient Name:

It’s time. Reward yourself now with new office furniture.

You’ve worked hard to achieve all of your success, and you’ve finally made it. Congratulations! Let’s celebrate with a new XL-100.

You’ve probably had your eye on an upgraded executive desk system for some time. Now we make it easy for you to own one. They’re on sale—20 percent off this month—and you can finance one with a 90-day, same-as-cash purchase. But this offer is only good for those in stock in our warehouse. With this sale, you need to act now.

The enclosed flyer describes all the benefits of owning the XL-100 system.

Order today! Call me at (800) 555-5555 now.

Sincerely,

Your Name


 

Sales Letter Sample 5  (Announce A New Addition To Existing Family Of Products) :

 

Your Name
Company Name
Street Address
City, ST ZIP Code
Date

Recipient Name
Title
Organization Name
Street Address
City, ST ZIP Code

Dear Recipient Name:

We’re pleased to announce a new addition to our family of products. The new digital D200 printer is designed to save you time and money.

As a loyal customer, you know that we only carry quality products. We want our customers to be 100-percent satisfied with anything they purchase from us. We select products built to last—and to look great for years to come.The D200 is no different.

Come in today and get your D200 with a sorter at no extra charge.

Sincerely,

Your Name

 

Sales letters templates promoting product or service

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