This is a sample sales letter soliciting new customers by a lending library.

Your Name
Company Name
Street Address
City, ST ZIP Code
Date

Recipient Name
Title
Organization Name
Street Address
City, ST ZIP Code

Dear Recipient Name:

You are more than likely to receive a warm welcome in Frederickville. So we hope that you, in turn, will welcome a chance to make every possible use of our lending library. We keep well stocked with current books, as well as with the classics and reference works. We also offer a book exchange service, both for paperbacks and hard-cover books, where for a minimal fee you can bring in volumes you no longer want and go away with ones you do.

Enclosed are discount coupons so you can get off to a good start with some of our better bargains right away. We look forward to serving you.

Sincerely,
Your Name
Title

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