Closing To Overcome “Business Is Bad Now” Objection

Dear Sir,

When I heard that you great company was experiencing a sales slow down, I
talked to my supervisor about how ABC Company might be able to help.

Here are the great suggestions he had to offer:

1. We’ll deliver 200 products from our new catalogue immediately. Since your
inventory hasn’t been turning over, this will give you new items to

2. I’ll personally come by and give your clerks an in-store creative displays
seminar, helping to boost morale and get the new products set out.

3. We’ll extend credit for 30 days, so you won’t have to pay us until you’ve
sold many of them, and have the money in hand!

You can’t lose! I’ll call you in a couple of days to set up a date for the
products’ delivery.


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