Unreliable Mailing Lists

Dear Mr. Frank,

Three months ago, you sold us a list of prospective buyers of sporting goods which you had promoted as “a well-tested and reliable list of people in the upper-third income level who regularly purchase goods and equipment as active sports participants.”

Well, these people must also be active in selling their homes and moving because no less than 19% – almost one out of every five – of the mailing lists were returned by the post office with the notation MOVED-NOT FORWARDABLE or similar pronouncement. In view of this, we are herewith requesting that you refund 19% of the payment we made to you at the time of purchase.


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