Selling A Service To Marketing

Dear Mr. Gary,

You know the old saying that “one picture is worth a thousand words.” But sometimes ten words have more impact than one thousand pictures. How would these words grab you?

“You have just won the $50,000 jackpot!”

“You are slated for an IRS tax review Monday.”

“Your biopsy shows no sign of cancer.”

“Received your proposal. Sure I’ll marry you.”

I have composed a ten-word sentence that could bring your firm a major contract from at least half of the prospects to whom you send this message.

Would you like to see it?

Sincerely,

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